High ticket sales, is a type of marketing where you sell a high-ticket product or service. The main difference between high ticket sales and other types of sales is the sales intent. While high ticket sales tend to be high-intent, they are also known to be counter-productive due to their sales intent. Fortunately, there are many sales techniques you can use to achieve your sales goal. Some of these strategies include value-based selling, consultative selling, and target account selling.
Create a high-ticket offer
Creating a high-ticket offer is not just about selling tickets. It is also about creating a relationship with the potential customer and providing them with comfort and support through every step of the process. Whether it is a 1:1 coaching session or an online yoga course, a high-ticket offer will have a high price tag, but the customer will be able to experience a transformation that is hard to match.
The first step to creating a high-ticket offer is to identify the problem that your audience faces. Your target audience may know about their pain point, but they might not know how to find the solution to that problem. This is why it is important to define your ideal client and get to know them down to the core.
Create a high-ticket sales funnel
The first step in creating a high-ticket sales funnel is to identify your audience and determine the most effective way to reach them. Different advertising platforms have different advantages and disadvantages. Knowing which one to use is the most difficult part. Fortunately, there are some ways you can create a funnel that works for you.
One of the best ways to reassure potential customers is to use social evidence. This can be in the form of online evaluations, case studies, or direct quotes. Social proof is a powerful marketing tool, especially when it comes to high-ticket items.
Close high-ticket deals
Close high-ticket deals requires more than just a high-priced offer. High-ticket deals require a lot of planning, communication, and research on the part of the buyer. A high-ticket deal may also require a longer-term commitment, such as a long-term contractual relationship. In order to close a high-ticket deal, you need to focus on developing a relationship with your client. Using LinkedIn posts, landing pages, and human communication can help you develop these relationships with your buyers. This type of marketing strategy also helps you create emotional connections with shoppers, which can spur them to buy.
As a high-ticket closer, you will be selling other people’s products and services. Unlike other types of sales jobs, you don’t need to have your own product or service to make high-ticket sales. You can work from home and earn big money doing this job. High ticket sales can range from three hundred dollars to a million dollars. The key is to find the right products and services for your target market.
Pre-qualify high-ticket leads
Pre-qualifying leads is vital to high-ticket sales, which usually mean high profit margins. While a low-ticket item doesn’t need much thought before purchase, a high-ticket item typically requires consultation. In these cases, it’s crucial to understand the decision-maker and ensure they need your product or service.
Marketing leads are delivered in two ways – form submissions (for example, request for quote), or e-book downloads (if they’re offering a webinar), and live phone calls (if you’re running a lead generation campaign). You must ensure your sales team is trained and has a script memorized so you can follow up with qualified leads immediately.
Address pain points in high-ticket sales
In high-ticket sales, it’s important to address customer pain points. These issues can be a result of your product or sales process. Sometimes customers are paying too much for their current solution, paying for surprise add-ons, or experiencing a crisis that forces them to change their minds. Whatever the problem, you’ll need to understand it to provide better service and solutions.
Marketing for high-ticket sales is very different from selling lower-ticket items. It’s important to research your customers and create a detailed customer persona. You’ll want to include their age, location, career, and interests, as well as their pain points.
