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While the gaming industry as a whole has certainly proliferated over the past decade or so, no other gaming segment has expanded as dramatically as mobile gaming.With very low cost of entry and often equally aggressive microtransaction schemes, it has extremely high profit margins, especially in Activision Blizzard.

As most gamers know, Activision Blizzard has Candy Crush IP, one of the most popular mobile games of all time. Whether due to its simple theme or engaging game loop, Candy Crush It has been a huge source of profit for the publisher, and the company’s quarterly earnings report for the second quarter of 2022 showed it far outstripped its PC and console offerings.

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Activision Blizzard acquisition Candy Crush In 2016, developer King made what may have been one of its most profitable business decisions ever. According to the publisher’s latest earnings report, in the second quarter of 2022 alone, its mobile games generated $831 million in profits, or 51% of total revenue for the period. Candy Crush Still, that alone made $684 million call of duty mobile It will almost certainly be the second highest earner. By comparison, Activision Blizzard’s console revenue was $376 million, while the PC version totaled $332 million.


While this piece of information itself isn’t surprising, it does put the potential profitability of mobile gaming in stark contrast to the rest of the industry.Of course, it is also worth pointing out that due to the new Diablo game. after all, diablo immortal Made more than $100 million in just a few weeks after its release, and that was just on phones.

If it wasn’t clear why Microsoft was eager to acquire Activision Blizzard, this earnings report should explain it. Despite all the controversy the publisher has found itself in over the past few years, the simple truth is that the company is still making a lot of money, and that trend isn’t likely to go away anytime soon. This is further underscored by the report’s conclusions, with Activision Blizzard CEO Bobby Kotick saying he expects better long-term profit growth.


Curiously, Kotick has previously said he would like to see an Xbox-funded Candy Crush A game with social features, it will be a fun project to see in practice. Whether or not this ends up happening, once the acquisition is complete, Microsoft will certainly be interested in exploring the publisher’s various monetized IPs, and mobile gaming will certainly be a major element of future growth in this area.

MORE: California lawsuit against Activision Blizzard explained

resource: Activision Blizzard Q2 2022 Quarterly Report



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