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Cryptoassets are fast becoming a viable investment vehicle and payment method for millions of people around the world. Not only is crypto trading faster, cheaper, and more seamless, but the asset class offers investors both active and passive income opportunities.

While sophisticated digital asset investment strategies such as decentralized finance (DeFi) and non-fungible tokens (NFTs) are gaining momentum, some centralized finance (CeFi) platforms allow investors to earn passive income by simply holding crypto assets income.

Haru Invest is one such platform, which offers investors competitive interest rates on crypto assets.

What is Haru Invest

Haru Investments is a CeFi digital asset investment platform that allows investors to maximize their crypto assets and earn passive income through a variety of safe and simple investment strategies.

Founded in South Korea in 2019 and headquartered in Singapore, Haru Invest’s mission is to provide everyone the opportunity to achieve financial freedom. The company is committed to educating and guiding cryptocurrency holders to achieve stable and profitable digital asset investment goals from all levels of experience.

The platform builds digital investment products that attract diverse users from more than 140 countries around the world and enable them to safely participate in the crypto market. Unlike other CeFi platforms that lend out crypto assets to generate returns, Haru Invest uses high-frequency algorithmic trading. Its in-house trading team focuses on risk-averse strategies designed to exploit the gaps and inefficiencies between crypto spot/derivatives exchanges.

Haru Invest uses a unique business model to offer its users competitive interest rates, enabling it to generate profits for its clients using sophisticated asset management techniques. Investors can earn interest on crypto assets such as BTC, ETH and USDT.


Haru Invest’s investment strategy

Haru provides investors with a variety of profit opportunities according to their risk appetite and investment preferences. The platform currently has the following investment strategies:

Haru earns

The Haru Earn option allows users to earn from their cryptocurrency holdings. The platform trades investment assets with minimal risk.

Haru Invest uses different trading strategies to ensure users get a higher annual yield (APY) than anywhere else.

Some of these strategies include carry trades that take advantage of BTC and ETH price gaps between cryptocurrency exchanges, spread trades that focus on the volatility of BTC and ETH futures contracts, and market neutral strategies that focus on the price stabilization mechanisms of futures exchanges.

Haru Earn has two parts – Haru Earn Plus and Haru Earn Explore. The Plus option allows investors to earn a fixed income depending on how long they wish to lock up their crypto assets, usually between 15 and 365 days.

Exploring options, on the other hand, are the more lucrative plans with the highest interest rates. Earn Explore is a performance-based reward product (as opposed to Earn Plus’ fixed rate of return) that has different strategies for BTC, ETH, and USDT with different target rates. The minimum lock-up period for each strategy is one month for USDT and three months for BTC and ETH.

Haru Freeze

Haru Freeze is connected to Earn Plus. If investors’ funds are in the Earn Plus lock-up period, they can put the lawsuit price on the frozen market, where others can buy it. The Earn Plus product turned into a collectible called Frost.

The freeze option allows users to buy cryptocurrencies at a discount while earning interest on the crypto assets they purchase.

Haru switch

The Haru Switch feature is an exchange version of the platform where users can profit from liquidity pools. Switch is a community-driven pool where users contribute their cryptoassets to the pool and earn revenue from transactions as they occur.

This strategy allows investors of all experience levels – experts and beginners – to benefit from the market.

Haru Investment Features

The platform provides users with a variety of features to make their investing experience seamless.


Haru Invest takes the safety of investors’ funds very seriously. As such, it has taken several steps to ensure users’ assets are always safe, including partnering with cryptocurrency custody firm BitGo.

Haru Invest also has a robust KYC/AML process that ensures users’ identities are fully verified. The platform also highlights the importance of two-factor authentication for maintaining asset security.

Professional customer support

The Haru Invest platform has a professional customer support system to meet the needs of users. The platform has a comprehensive Frequently Asked Questions (FAQ) page to answer customer questions.

For more specific issues, the platform has a live chat option and users can also contact the team via their support email or various social media handles.

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