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Following the Wonder Festival Summer 2022, Good Smile Company has decided to host its own independent event called Smile Fest 2022 TokyoFrom adorable Nendoroids to massive mecha toys, Good Smile Company is clearly entering a new and bigger phase.

For many, Nendoroid It is the business card of Good Smile Company. Cute little people of various characters, Nendoroids have a huge following around the world. So that’s something the Good Smile Company celebrates publicly.

The real Nendoroid-related highlights are Holographic live broadcast numbers, with Xiaoyinjiang is my personal favorite.Especially since she is a ardent fans of Super Robot Wars and like to say “eekum bokum“.

Except for the Nendoroid, figma The range is also popular and shows a lot of game-related numbers.from all soul figmas and some pretty nifty entries related to the new Guyver 1 Metroid Fear.

The Nintendo connection is an important one for the figma launch, as we already have all kinds of amazing Zelda and Metroid Data published over the years. So I’m glad this partnership continues.

However, on the flip side of all the characters are all the new mech-related toys and kits. Since Hiroshi Tanaka joined Good Smile, the company’s mecha-related production has grown significantly.This doesn’t seem to be slowing down anytime soon because robot Mech kit releases are definitely picking up the pace.

The big reveal is powerful though Hagane Works Dancouga (shown above), both of which follow little bariam Updated design and appropriately huge. Priced at 58,000 yen (about $430), it will be a hit with collectors when it goes on sale next May.

Overall, Smile Fest 2022 Tokyo had a lot on display and it was clear that Good Smile Company was becoming a bigger player in the global toy and model kit industry.


Smile Fest 2022 Tokyo Gallery

date: August 6-7, 2022

Entrance fee: free


Follow me Twitter, Facebook and YouTube. I also manage Mecha Oshui and toy reviews at hobby link.tv.

Read my Forbes blog here.





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