More than half of Activision Blizzard’s revenue comes from mobile games in April-June 2022 (Q2).
According to Activision Blizzard’s latest financial report, the developer/publisher earned £535 million from its PC and console sales in the second quarter of 2022 – PC and console sales of £275 million (£332 million each) USD) and GBP 310 million (USD 376 million) – while GBP 688 million (USD 831 million) came from its “mobile and ancillary” business, which the company said “mainly includes[s] Revenue from Mobile Devices”. This represented more than 50% of the entire net revenue for the period.
Of course, that’s partly because Activision bought mobile developer King in 2016 — now, the most successful part of ABK’s business — but it’s probably no coincidence that Diablo Immortal was released in the meantime (thanks, computer gamer).
Just a year ago for the same period, mobile, console and PC revenue were £658m/$795m, £612m/$740m and £520m/$628m respectively, meaning only its mobile business Net income increased for a year – year over year: Console revenue, on the other hand, nearly halved.
The same financial report recently revealed that Diablo Immortal has halted the decline in Blizzard’s subscriber numbers and allowed the company to see a slight increase in monthly active engagement.
However, the results also show that Blizzard’s active users have recovered only marginally — back to where they were more than a year ago — and revenue is still down slightly year-over-year.
After falling to 22 million monthly active users in the quarter ended March 2022, Diablo has helped Blizzard recover to 27 million in the quarter ended early July.