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The world is going digital and there are no two ways around it. With the advancement of concepts such as the metaverse, many industries are on the verge of dramatic change, and the sports industry is no exception.

Zeitley is a Polish-Estonian technology startup whose main goal is to create a world-leading digitally integrated platform for athletes, clubs, federations and fans.

The main goal of the project is to enable clubs and federations to generate new revenue streams by issuing their internal currency, the Club Token. It will also allow them to create new and contemporary business strategies based on various ways of engaging the fan community. One of the most important elements of the platform is education and community building. This can inspire superfans, while also increasing the overall digital presence of clubs, sports organizations, and athletes.

Michal Glijer, founder and CEO of Zetly, spoke on the matter, saying:

“We want to enable all players in the sports market, regardless of their size, level of development and resources, to equally participate in the co-creation of the digital economy. Zetly hopes to facilitate the use of digital technologies and the creation of new digital products for sports Exchange and trade of collectibles. For all fans, Zetly will create a marketplace for digital content in the form of NFTs, allowing them to generate new additional income while protecting their copyright and property rights through digital certificates.”

multi-module approach

The team behind Zetly understands the complex needs of the digital community and adopts a layered, multi-module approach with the Zetly wallet at its core. Because of this, everyone can conduct financial transactions on the platform.

The base module of the platform is the Zetly Sport module. It is dedicated to sports fans and clubs. On the one hand – for the club – this module will be the basis for the issuance of its utility tokens, which will be exchanged for ZET tokens. Additionally, Club Tokens can be redeemed for different rewards, digital collectibles, club products, and special offers on voting and influence rights.

Additionally, the module will facilitate the exchange of club tokens whose value will depend on many factors, including the success of the team.


Go one step further

In addition to the first two modules, the platform will also introduce the Zetly NFT Creator module. Commenting on this, Glijer said:

“The solution is mainly for fans and all those who are interested in NFT technology. With this module, platform users will be able to create and sell digital content in the form of NFTs. For everyone who wants to share their life and emotions , it’s a solution.”

Going forward, the Zetly Collectibles module will allow users to buy, own and transfer unique digital assets that will be linked to corresponding non-fungible tokens (NFTs). The sale of digital collections will expand the revenue stream for participating clubs. Additionally, it provides an opportunity to promote personal branding.

Zetly Crowd, on the other hand, is a crowdfunding module that connects people seeking funding with loyal fans and supporters.

In addition to this, Zetly will create a special autonomous motion center. It will come in the form of a white label – the application is equipped with many features and a dedicated CMS system to manage the communication between all stakeholders.

“With these solutions, clubs can build a smart arena with an NFT-based ticketing system, tokens as payment for the fan store, and tokens where fans will be able to vote and participate in important events in club life for free Events like this will allow for a greater community to be built around the club. Zetly also provides leagues and clubs with the tools available in the Hub to engage and enhance events between league sponsors and fans.” – CEO said .

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