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Top crypto exchange Binance is partnering with financial services giant Mastercard to bring a new crypto card to South America.

The two companies recently announced plans to launch the “Binance Card” in Argentina sometime in the next few weeks.

Credencial Payments, a Buenos Aires-based fintech company, will issue the card, which aims to “bridge the gap between cryptocurrencies and everyday purchases,” according to a new Press release From Binance.

The new product will allow customers to use digital assets to purchase goods and services and pay bills at more than 90 million Mastercard merchants around the world. The card converts crypto assets directly into fiat currency upon purchase.

This isn’t Mastercard’s first foray into the world of cryptocurrencies. In June, the company allowed users to buy non-fungible tokens (NFTs) directly with a credit card without first purchasing the virtual asset.

In January, Mastercard announced a partnership with Coinbase, the top U.S. crypto exchange, to allow users to purchase digital collectibles with a credit card on Coinbase’s NFT marketplace.

Other credit card giants have also gotten in on the crypto move recently. In June, it was reported that American Express was working on launching its first credit card offering crypto rewards.

Additionally, Visa has partnered with at least 65 crypto platforms, including industry giants FTX, BlockFi, Crypto.com, Coinbase and Binance, enabling consumers to convert and use digital assets to pay for goods and services.

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