Looking back at another week of news and headlines from Cupertino, this week’s Apple Loop includes stunning iPhone performance, surprising iPhone 14 prices, iOS always-on screen leaks, MacBook Pro issues, iPad OS delays, Apple’s advertising expansion and Microsoft’s Apple silicon move.
The Apple Loop is here to remind you of some of the many discussions surrounding Apple over the past 7 days (you can read my weekly Android news roundup on Forbes).
iPhone 14 Performance Booster Kit
While the upcoming iPhones may not have any groundbreaking features — they feel more like “S” updates with each release — Apple seems poised to improve the phone’s performance. The latest details on the lower-end iPhone 14 models suggest a revamp around the modem to deliver a faster phone:
“…Apple has redesigned the internals of the iPhone 14 and iPhone 14 Max and will equip them with the new Qualcomm X65 modem. The former is typically used to improve heat build-up, allowing the chips to run faster and longer The latter is expected to be 30% faster than its predecessor, the X60, while adding global support for mmWave, the fastest frequency band for 5G. The leaker ended up saying ‘wait’, suggesting Apple has made further improvements elsewhere.”
iPhone Pricing Freeze
The iPhone looks set to challenge the competition in another way this fall. With prices rising across the board for suppliers and subcontractors, Apple wants to keep 2023 entry-level iPhone prices at the same level as 2022 models:
“…Apple’s decision is based on “a stagnant global phone market and falling demand…so prices for the base model are frozen despite some price hikes.” These factors, detailed by other leakers, include rising component prices due to shortages, and Apple upgrading several key elements of the iPhone 14 lineup. Most notably, a new front-facing camera module from LG Innotek, which the leak claims is an iPhone three times the price of its predecessor.”
Apple leaks iPhone always-on screen
A careful inspection of the source code for Apple’s xCode developer environment reveals the setup and sample code that allow iOS to provide an always-on experience. That doesn’t guarantee the tool will be in the iPhone 14 series, but it’s more likely.
“Being discovered RoglemAs an iOS developer, the fourth beta of Xcode 14 seems to include an example of Always on Display for the iPhone. As shown in the image below, when the Always on Display feature is enabled, the iPhone’s screen appears dimmed and grayed out. “The developer noted that (Tim Cook’s face) widgets are usually full-color, but when this potential feature is activated, SwiftUI preview removes all colors from the image”
Question the MacBook Pro
Whenever there are signs that a 13-inch MacBook Pro might be a good idea, reality knocks on the door. Even with a $200 discount just weeks after its launch, this M2-powered laptop still feels isolated from the rest of Apple’s macOS portfolio. I took a look at the middle ground of the MacBook Pro:
“Apple has kept this consumer-focused MacBook Pro for at least two years, sitting awkwardly between the consumer’s MacBook Air and the professional’s MacBook Pro. Thanks to the M2’s active cooling, it should offer better performance than the MacBook Air. Higher-performance chipset, but it still falls short of the M1 Pro and M1 Max in the 14-inch and 16-inch MacBook Pro models in 2021. It should offer better value for money than the larger MacBook Pro models, but packs a The new design cues and modern styling of the MacBook Air, not the smaller MacBook Pro.”
iPadOS update delay
As the focus on the iPad platform pushes it towards more mobile computing jobs, iPadOS continues to expand and adapt to the changes needed. This year’s update is a few weeks behind schedule…it’s expected to ship with the October macOS release, not the September iOS release:
“It’s not uncommon for macOS to follow iOS weeks later, but the iPad software update schedule has always been the same as its iPhone sibling. Since iPadOS split from iOS in 2019, the two operating systems have arrived on the same day. [Bloomberg’s Mark] All of Apple’s software updates this year were a little later than originally planned (for example, the Public Beta release was a little later than usual), but not by much, Gurman said. “
Apple prepares for advertising expansion
Apple appears to be preparing to expand its ad delivery system with a new set of hires, suggesting a demand-side platform for serving ads across Apple’s properties is being developed. This might target areas such as App Store Ads, News and Stocks apps, and might target live streaming and media events (eg Friday night baseball:
“DSP is a statement of intent for any advertising business — let alone a company like Apple, which has grown exponentially because of its decision to make it harder for companies to grow their business in its ecosystem. In fact, DSP is The core is part of the ad tech stack for any company aiming to win more media revenue. It’s a technology, or more specifically software, that allows marketers to advertise with the help of an automated process. Automation is important because it means marketers can set up campaigns and manage them with relative ease. In turn, they may spend more.
In the transition from Intel to Apple Silicon, Apple’s Rosetta software allows x86-based applications to continue to run, and I believe developers will move to ARM-based chipsets in time. This week, Microsoft’s popular Teams app made that leap:
“We’re launching a production-grade universal binary version of Teams, which means it will run natively on the entire Mac product line, including those using Apple silicon. For Mac users, this means a significant performance boost, ensuring Efficient use of device resources for an optimized Teams experience even when using multiple high-resolution monitors during a call or meeting.”
Apple Loop brings you 7 days of highlights every weekend at Forbes. Don’t forget to follow me so you don’t miss any coverage in the future. Last week’s Apple Loop can be read here, or this week’s Loop’s sister column, Android Circuit, can be found on Forbes.