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Starting today, Google Discovery ad users may see some new features. Google says the features are designed to help keep viewers engaged during the upcoming holiday season. New features include:

  • A better ad experience
  • Improved creative support
  • new insights
  • Enhanced event management

A better ad experience

Google says it’s working to make the ad experience easier to navigate in the Gmail Social and Promotions tab by including richer details like product images and prices. They will also use machine learning to match assets to the right audience at the right time.

Improved creative support

The onboarding process for creating discovery ads has been rebuilt. During ad creation, advertisers will see prompts to add additional aspect ratios, unique headlines, and add text overlays across images. Users will also receive real-time feedback on ad strength, with ratings ranging from “poor” to “excellent,” as well as optimization scores with actionable guidance.

New Audience Insights

Discovery advertisers are now available Insights page See which audience segments are likely to have the greatest impact.Advertisers can also use Asset report See the performance of your discovery ad. Users can compare performance between assets and decide which assets to close, toggle, or edit.Advertisers can also use Optimize targeting Evaluate information about keywords and landing pages to find audiences that can meet your campaign goals.

Enhanced event management

have a new audience builder Advertisers can create and reuse audiences across campaigns. Users can also manage campaigns at scale using the Google Ads editor and API.

What does Google say. You can read Google’s full announcement Help guide.

Why do we care. New and existing users who find ads should test out these features before going all out. Only you know your audience and KPIs. Following Google best practices is a good starting point, but adjust as needed and always look at auto-generated assets.

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About the author

Nicole Farley is the editor of Search Engine Land, covering all things PPC. In addition to being a Marine Corps veteran, she has a solid digital marketing background, an MBA, and a penchant for true crime, podcasts, travel, and snacks.

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